Our mission is simple.

We help you build predictable, sustainable, inflation-adjusted retirement income.

What Makes Us Different?

Meet the Founder & Financial Services Professional, Rick Reding.

Meet the Founder & Financial Services Professional, Rick Reding.

I am absolutely delighted to have the opportunity to introduce myself.

I'm  Rick Reding, the Founder of The Reding Financial Group. With more than three decades of experience in the industry, my goal is to empower my clients and help them confidently navigate the ever-changing investment landscape. I'm dedicated to enhancing their chances of achieving a successful and fulfilling retirement.

As a child, I did not realize it, but my own personal financial path was significantly influenced by my frugal grandparents. 

They inspired me with their simple yet profound philosophy about money: "Live within your means and prioritize meaningful experiences over material possessions."
They were able to retire early to a quaint little cabin on the lake, and spend their days enjoying life, fishing, going to garage sales (it’s a Minnesota thing), and playing cards with friends. I know this isn’t everyone’s cup of tea, but for them, they were living life on their terms.


This principle has guided me throughout my life and is at the heart of our approach at Reding Financial Group—simplifying financial lives and educating others to make wise decisions.

There's a wonderful quote from Dr. John Maxwell that perfectly captures our philosophy: "If you see a turtle sitting on a fence post, you know he had help getting there." We firmly believe that success is a result of collaboration and the wisdom shared by brilliant individuals who have shaped our journey over the years. We owe a great deal of our achievements to them and their invaluable insights. Now with our affiliation with the Advisor Group, we have access to a complete array of financial tools to provide true customization of your personal financial plan.

On a professional note, I hold an array of federal securities licenses, including Series 6, 63, 22, 62, and 65. Additionally, I am licensed in the specialties of life, health, and long-term care insurance. This comprehensive expertise allows me to provide a well-rounded and holistic approach to addressing your financial needs. While we're based in the Reno/Sparks area of Northern Nevada, our services extend far and wide, serving clients from various locations across the nation.

On a personal note, life has been quite a ride, along with my remarkable wife, partner, and confidante of 37 years, Teresa. And now that our 4 kids are grown and setting their own paths, we’re savoring the joys of being grandparents, relishing every precious moment of this remarkable phase in our journey.

It is truly an honor to offer my expertise and unwavering passion to guide you toward your financial goals and a fulfilling retirement. Please don't hesitate to reach out to me, and together, we can embark on a transformative journey that will positively shape your future.
Warmest regards,

Rick Reding

Teresa Reding - Co founder of Reding Financial Group<br data-mce-bogus="1">

Teresa Reding - Co founder of Reding Financial Group

Meet Life &#38; Health Insurance Professional, Madison Jones.

Meet Life & Health Insurance Professional, Madison Jones.

Madison graduated from the University of Nevada Reno with a BA in Criminal Justice with a Specialization in Law.

Madison is licensed as a Life and Health Insurance agent.

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