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Our mission is simple.

We help you build predictable, sustainable, inflation-adjusted income.

What Makes Us Different?

Reding Financial Group is a full service financial advisory firm based in Reno, NV. We focus on finding tools that are designed to potentially create higher sustainable income without the anxiety of just riding the ups and downs of the equity markets. And for those who qualify, help them create tax-free retirement income. The tools that many of the world’s financial elite use to manage their own money are the same kinds of tools that we use to help our clients create better financial futures. Dr. John Maxwell said it best “If you see a turtle sitting on a fence post, you know he had help getting there.” We owe our success to the many brilliant people who have gladly shared their insights with us and our clients over the last 25 years of business. We provide a true total planning strategy for business owners and individual investors.

Meet the Founder & Financial Services Professional, Rick Reding.

Meet the Founder & Financial Services Professional, Rick Reding.

Rick Reding is the Founder & Independent Financial Professional of Reding Financial Group. With over three decades of industry experience, Rick specializes in identifying tools and strategies to help his clients compete with the everchanging investment world. As a child, Rick grew up in St. Paul, Minnesota where he saw his grandparents retire at the age of 55. He watched them both retire to a quaint, lake cabin that they built with the help of family and friends. What he didn’t know at the time was they also had a solid, simple retirement plan. From a young age, Rick learned an important philosophy about money: spend less than you make and spend money on what’s important in life over just accumulating meaningless things. Seeing the level of freedom his grandparents enjoyed, Rick grew inspired by the idea of educating others, simplifying their financial lives, and allowing them the freedom to focus on the relationships in their world, instead  of worrying about money. Rick currently lives within the Reno/Sparks area of Northern Nevada with his wife of 35 years, Teresa, and his four children. When he’s not assisting clients with their financial plans, he enjoys trivia, traveling, and spending time with his family. Rick attended University of Nevada Reno. He currently obtains a Series 6, 63, 22, 62, and 65 certifications and is licensed in the areas of life, health insurance, and long-term care insurance.

Meet the Co-Founder, Teresa Reding.

Meet the Co-Founder, Teresa Reding.

Teresa is the co-founder of Reding Financial Group and has over 25 years of experience in the area of employee benefits. Teresa is known as Mama T to her friends.

Meet Life & Health Insurance Professional, Madison Jones.

Meet Life & Health Insurance Professional, Madison Jones.

Madison graduated from the University of Nevada Reno with a BA in Criminal Justice with a Specialization in Law. “My parents Rick and Teresa have been my greatest inspiration and since the birth of my beautiful daughter, I decided to join the family business and help families build a strong financial future.” Maddi and her husband Alex coach high school basketball and love working within their community. She is licensed as a Life and Health Insurance agent.

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