About Us

Our mission is simple.

We help you build predictable, sustainable, inflation-adjusted retirement income.

What Makes Us Different?

Reding Financial Group is a full-service financial advisory firm based in Reno, NV. We focus on finding tools that are designed to potentially create higher sustainable income without the anxiety of just riding the ups and downs of the equity markets. And for those who qualify, help them create tax-free retirement income. The tools that many of the world’s financial elite use to manage their own money are the same kinds of tools that we use to help our clients create better financial futures.

Dr. John Maxwell said it best “If you see a turtle sitting on a fence post, you know he had help getting there.”

We owe our success to the many brilliant people who have gladly shared their insights with us and our clients over the last 27 years of business. We provide a true total planning strategy for business owners and individual investors.

Meet the Founder & Financial Services Professional, Rick Reding.

Hello, I am Rick Reding, the Founder of The Reding Financial Group. Now with over three decades of industry experience, I specialize in identifying tools and strategies to help my clients succeed in the ever-changing investment world, with the goal of improving their odds of enjoying a successful retirement.

As a child, I grew up in St. Paul, Minnesota, where I saw my grandparents retire in their 50's to a quiet, quaint, little lake cabin that they built with the help of family and friends.

I didn’t know at the time that they had a solid, simple retirement plan and were debt free.

Seeing the level of freedom my grandparents enjoyed, really inspired me!

My financial path was influenced from a very young age, as I learned an important philosophy about money again from those frugal grandparents of mine: "spend less than you make and spend money on what’s important in life over just accumulating meaningless things."

The idea of educating others and assisting them to simplify their financial lives became the catalyst of our approach today.

We call the Reno/Sparks area of Northern Nevada our home although we work with clients all over the nation. Along with my wife and best friend of 35 years, Teresa, we are enjoying the grandparent phase of our journey.

When we are not assisting clients with their financial goals, we enjoy trivia, traveling, and spending time with our friends and family.

Professionally, I hold Series 6, 63, 22, 62, and 65 federal securities licenses and am also licensed in the areas of life, health insurance, and long-term care insurance.

Meet the Co-Founder, Teresa Reding.

Teresa is the co-founder of Reding Financial Group and has many years of experience in the area of employee benefits.

Meet Life & Health Insurance Professional, Madison Jones.

Madison graduated from the University of Nevada Reno with a BA in Criminal Justice with a Specialization in Law.

Maddi is our administrative supervisor and office manager!

Madison is also licensed as a Life and Health Insurance agent.