About Reding Financial Group
Empowering Smart Retirements with Clarity, Strategy, and Confidence
Hi, I’m Rick Reding—founder of Reding Financial Group, seasoned financial advisor, and a firm believer that retirement should be lived on your terms.
For over 30 years, I’ve had the privilege of guiding individuals and families through an ever-changing financial landscape. My mission is simple: to help you protect what you’ve built, make smart investment decisions, and design a retirement that feels as good as it looks on paper.
What Makes Us Different?
We’re not here to "ride it out" with generic advice or outdated strategies. Our clients come to us with a solid nest egg—but they’re looking for more:
Tactical portfolio management instead of passive investing.
Risk-managed growth strategies that evolve with the markets.
Tax-efficient retirement income planning that preserves wealth.
Estate planning support that helps you leave a legacy—not a mess.
Why I Do This Work?
My passion for smart financial planning started long before my licenses—back at a lakeside cabin in Minnesota. My frugal grandparents lived life with intention: fishing, playing cards, and finding garage sale treasures (it’s a Midwestern thing). They retired early not because they had millions, but because they made wise choices.
That mindset—simplicity, value, and freedom—is woven into everything we do.
As Dr. John Maxwell says, “If you see a turtle on a fence post, you know he didn’t get there by himself.” Success, especially in retirement, is built with help—from the right guidance, tools, and relationships. We take that to heart.
Backed by Strength, Focused on You
Through our affiliation with Osaic Wealth, Inc., we’re able to offer fully customized financial strategies backed by some of the world’s most respected asset managers. From modern investment platforms to advanced tax and estate planning strategies—we put today’s top financial tools to work for you.
I hold multiple securities licenses (Series 6, 63, 22, 62, and 65) and am also licensed in life, health, and long-term care insurance—because real planning should be comprehensive.
Where We Serve:
Based in the Reno/Sparks area of Northern Nevada, we proudly serve clients across the U.S. Whether we meet in person or virtually, our approach is always the same:
Personalized. Strategic. Honest.
Life Beyond Finance
I’ve shared this journey with my incredible wife Teresa for over 37 years. With our four children now grown, we’re embracing the joy of being grandparents. (And yes, I think grandkids are the dividend payout of parenthood.)
Let’s build the retirement you’ve earned.
If you’re ready to take a more intentional approach to retirement and legacy planning, I’d love to connect.
Warm regards,
Rick Reding
Our first priority is helping you take care of yourself and your family. We want to learn more about your personal situation, identify your dreams and goals, and understand your tolerance for risk. Long-term relationships that encourage open and honest communication have been the cornerstone of my foundation of success.
